Em & Me Virtual Experience
A WebGL experience for pet-loving Barbie fans
Em & Me creates custom pet tags and other accessories for the home. In 2023 they launched a new line of products to coincide with the release of the new Barbie movie and needed an appropriately fun and vibrant marketing campaign to capture people’s attention. They reached out to SwivelMeta to build an interactive WebGL experience where users could explore a Barbie-inspired world, learn about the new products, and sign up for email alerts from the company.
As lead designer and 3D artist, I developed the space from initial concepting to 3D modeling and UI/UX design. Upon completion, the experience was promoted through multiple social media channels where it generated new leads, increased engagement time, and helped customers feel connected to the brand.
